To get access to relevant resources they do not possess, firms increasingly look beyond their boundaries and seek to acquire and ally with organizations. These days corporate strategy also concerns leveraging resources across a company’s businesses to create both cost-reducing and value-enhancing synergies and to spur innovation. Traditionally, corporate strategy involves the choice in which markets a company is active and managers decided mainly about diversification and resource allocation. Corporate strategy revolves around the 4 themes of boundaries, diversification, synergy, and innovation. Globalization, technological development and industry convergence pressure organizations to put more emphasis on corporate strategy. In today's world competitive advantages erode faster and faster. Throughout the course there will be a healthy mix of theory and its application in real-life cases. This course allows students to acquire relevant knowledge about navigating an increasingly complex competitive landscape and to apply it through case discussions and group exercises. We will then analyze how leaders can influence the success or failure of strategic change. We will then focus on two important capabilities to strategically change a business: to adopt new business models by re-organizing existing competencies in innovative ways, and to locate and benefit from new knowledge outside the company to develop new competencies. We will first examine why once-great companies could not sustain their competitiveness despite their established positions in their industries. What differentiates these two groups of companies? This course focuses on how companies can successfully adapt their offerings and business models to the changing competitive landscape. While some companies manage to adapt to new developments, many previously successful companies fail to do so and lose their competitiveness. In many industries the dynamics of competition are constantly changing as a result of technological innovations and new business models. To support students learning experience, the instructor will be available for questions during these assignments. Students must prepare the assigned material prior to each class to be able to be able to contribute to the interactive classroom discussions as well as being able to complete the group assignments. To develop their knowledge, skills, and attitudes, students will read articles from leading academic and managerial journal as well as analyze business cases. Teaching methods therefore include a combination of lectures, group assignments, and online quizzes. Instead, the focus of this course is on creating a learning environment that stimulates students’ critical engagement with the study material. The emphasis does not lay on identifying the “right” answer. To develop such a holistic view on business, students in this course will be exposed to the key aspects and challenges of putting in place a system that delivers and captures value under such conditions. Typically, managers must make such choices and formulate their strategies in conditions of uncertainty or ambiguity. Firms also must increasingly navigate more complex environments such as business ecosystems as well respond to rapid technological innovations, such as for example new digital technologies. In this advanced course on strategic management, focus is particularly on what is perhaps the most pressing issue for practicing managers: how can I make my firm outperform its competitors? To formulate such value-creating strategies, managers must identify a suitable business model, formulate strategies, identify core capabilities, learn from their and others’ experiences, and develop new ways of outcompeting their rivals. Strategic management is a discipline at the forefront of business research and practice. You can see more details in the MSc employment report. Most alumni work as consultants or managers at large corporate or consultancy firms, in financial services, or in the food and beverage industry. Afterwards, you’ll be ready for a successful management career in profit and non-profit organisations anywhere in the world. These are evaluated and updated every year, for example: And then you can choose exciting electives. You’ll focus on subjects such as growth, innovation, global strategy, corporate strategy, mergers and acquisitions, ownership and governance in the core courses. You’ll also pick up a lot of valuable knowledge and practical skills from strategy practitioners and interactions with corporate partners in which you investigate business and corporate strategies, and learn about strategic change and dynamics. This programme arms you with the concepts, methods and tools rooted in theory and empirical research, to frame, analyze and solve the strategic challenges of complex organisations.
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